Reference

Why it matters, the goal, the tasks, and how it all works.

01

Why it matters

Every business needs a stable internet connection today. It's how you talk to customers, handle paperwork, take payments, and use online services.

Small cafés, shops, salons, and hotels often struggle with this: staff laptops, phones, tablets, and the register all connect to the same access point, and all of it has to work without a hitch. Hiring a full-time IT person usually isn't an option for a business that size: it's too expensive.

That's where Wi-Fi support comes in. A specialist keeps an eye on the network from the outside, fixes problems, and keeps the connection stable, and the owner just gets working internet without touching the setup or repairs themselves.

02

Goal and tasks

Put together a business plan for a company that maintains Wi-Fi networks for small businesses: define the list of services, the costs behind them, what to charge, and the potential profit.

  1. 01Look into how much small businesses actually need Wi-Fi maintenance
  2. 02Identify potential clients
  3. 03Look at what competitors already offer
  4. 04Put together the company's list of services
  5. 05Work out what tools and equipment are needed
  6. 06Work out the cost of maintenance
  7. 07Estimate the startup costs
  8. 08Calculate the possible profit
  9. 09Think through ways to find clients
  10. 10Account for possible risks
03

How does it work?

The idea is simple: the company maintains Wi-Fi networks for small businesses. A client reaches out when something breaks, or just for a routine check. The specialist looks at the equipment, finds the cause of the problem, and sets up or fixes whatever's needed.

In a café, for example, Wi-Fi quality might drop or the register might keep losing connection, and the specialist figures out why and gets everything working again.

The client ends up with ongoing support on call, and can focus on running the business instead of cables and settings.

04

Pricing

  • Network diagnostics2,500 ₽
  • Troubleshooting3,500 ₽
  • Equipment setup4,000 ₽
  • Stability monitoring3,000 ₽ / mo
  • Consulting1,000 ₽
  • Coverage extensionfrom 4,500 ₽
  • Guest Wi-Fi with a portal3,000 ₽ + 500 ₽/mo
  • Backup internet12,000 ₽
  • Staff briefing1,500 ₽

Prices are based on the average market rate for similar services in Moscow: on-call technicians, office network setup, subscription IT support for small business. A one-off visit runs about 3,000–4,000 rubles on average. On top of that there are two sources of recurring income: the stability-monitoring subscription and the guest-portal service fee. That already looks more like an actual business than a pile of odd jobs.

05

Features and competitor comparison

Opora has a few things going for it that regular repair services usually don't: the specialist shows up on a schedule, not just after something's already broken, and works specifically with Wi-Fi for business, not gadgets in general. The price is also known upfront: it's on the site, not something you find out "after a look."

The regular internet provider

A provider connects the internet and sets up the router once, on the first visit. After that, the network isn't really their problem anymore: if the Wi-Fi starts acting up six months later, that's a separate call, a separate ticket, and probably a wait in line.

Opora: keeps an eye on the network on an ongoing basis, not just on install day.

A freelancer from the classifieds

A freelancer from the classifieds will take on almost anything: computers, printers, Wi-Fi on the side. The price usually only gets named after they've had a look, and a regular visit isn't guaranteed: if they're busy or took another job, the wait can run for weeks.

Opora: the price for each service is listed on the site upfront. And maintenance runs on an agreed schedule, not on the contractor's mood.

A large IT outsourcing company

A big outsourcer handles networks well, but sells it as part of a large package: computers, servers, 24/7 support included. For a café with one router and a register, a contract like that is overkill, and priced accordingly.

Opora: deals specifically with Wi-Fi for small business, without paying extra for what you don't need.

06

Market

Opora is aimed at a market of more than 7 million small and medium businesses registered in Russia as of June 2026, a record since the SME registry launched in 2016. The IT outsourcing market, meanwhile, is growing 24% a year and hit 262 billion rubles in 2024. There's no big national brand that specifically handles Wi-Fi for small business: the market is a lot of small local players: providers, freelancers, IT companies. That structure leaves room for a narrow specialty like Opora.